Our PLM Journey: The Full End-to-End Digital Transformation of Imperial Brands’ Realization Processes

Imperial Brands collaborated with Tata Consultancy Services to implement Aras Innovator as a comprehensive Product Lifecycle Management (PLM) solution, enabling them to overcome systems and collaboration challenges and embark on a global-scale business transformation. During the ACE 2023 conference, David Everson, senior manager PLM process and systems at Imperial Brands, shares the remarkable journey of their digital transformation in his keynote presentation.