The excitement our Community is displaying is infectious!  Everyday I’m approached by new companies, universities and partners that are fascinated by what they are reading and hearing about Aras.  Here's an example... Below is a short highlight video of a user presentation at ACE2010.  In it Basic Reserach offers some advice on net getting lured in by the sexy pre-sales promises made by big, legacy PLM vendors.  Like what you see?  Check back soon for more from Basic Research on implementing Aras PLM software for Enterprise PLM including recipe and packaging management at a consumer goods company.