Getting users to adapt to change is difficult, no matter what the change may be.  In this 2 minute video Doug Draughan at Basic Research discusses his approach to PLM that brought users on board from day one.  Basic communicated the flexibility and ease of use of the Aras Innovator architecture, without turning it into a tech heavy discussion.  The result?  Users throughout the company were as excited about their Aras implementation as the PLM selection and tech teams.