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VP Marketing


PLM Posting #:HR-1336

Type: Full Time Position       
Location: Andover, MA USA

Aras PLM

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Who We Are

Aras is a high growth company that provides advanced Product Lifecycle Management (PLM) software solutions to global manufacturers worldwide including Airbus, Honda, GE, Kawasaki and Microsoft. Aras runs a SaaS Subscription business model with an open source engagement process similar to Red Hat. We combine traditional marketing methodologies with the latest online tools and techniques to operate a 100% in-bound marketing and sales process.

We are looking to accelerate our growth by adding a dynamic and talented VP of Marketing to our team. The position is based in our Andover, MA headquarters, and has global marketing responsibilities.  The ideal candidate will be able to operate at a strategic level as a member of the executive team and at a hands-on level, rolling up their sleeves to manage the globally distributed marketing team and the campaigns that drive customer acquisition and retention.

 

What you’ll do

  • Lead, coach, mentor and manage the marketing team as well as external consultants and agencies.

  • Create and manage the execution of innovative demand strategies to drive qualified leads

  • Develop, implement and deliver marketing metrics which track current performance and impact future planning and actions

  • Manage AR/PR activities to drive brand awareness by analysts and press

  • Contribute to the creation of a comprehensive global marketing plan and annual budget

  • Oversee the use of social media, account based marketing and Web search/SEO strategies in marketing programs

  • Drive participation in the Aras user and partner communities with content and events

  • Oversee the planning, organization and management of projects from concept through execution

     

What you need 

  • 8+ years of progressive leadership experience in B2B marketing for an enterprise software company.  Previous PLM market experience is preferred, but work experience marketing ERP, CRM, MES or other enterprise mission critical software is acceptable

  • Proven leadership and mentoring capabilities. You must be an outstanding people manager and able to challenge and grow a large team

  • Experience leading marketing efforts during a high growth phase with a proven ability to innovate and create highly effective, highly differentiated new marketing techniques

  • Ability to navigate and deal with ambiguity, make informed decisions and take action within a dynamic, shifting, fast-paced environment often with imperfect information. Aras has a fail-fast culture, and we thrive on running experiments  

  • MBA desired, Bachelor’s degree or equivalent required

  • Some travel is required

If you desire a challenge and would like to explore opportunities at Aras, submit your resume and a cover letter for consideration.

Submit your resume and cover letter to Aras



Aras is an equal opportunity employer.