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Mega Bloks Selects Aras Innovator Version 7 to build on Product Development Quality and Cost Performance

Leading Construction Toy Company Chooses Aras for Development Cost & Quality

LAWRENCE, MASS. - July 25, 2005 - Aras Corporation, a premier provider of enterprise product development software solutions for performance driven manufacturers, today announced that Mega Bloks®, a leader in creating innovative building toys will deploy Aras Innovator TM Version 7 to automate the new product development and launch processes providing project portfolio visibility, development coordination, and supply chain readiness. Mega Bloks is one of the top 10 toy brands in North America and is known worldwide for safe, high-quality toys designed to help children learn, discover and have fun.

"Our market segments are decidedly competitive and require that we innovate constantly while ensuring superior quality and managing costs," said Daniel Bourgeois, Vice President of Product Development. "Aras enables us to manage our product development and introduction processes for supply chain readiness."

Mega Bloks will use Aras Innovator TM Version 7 to automate business processes critical to new product development and brand introduction providing dashboard visibility into the portfolio of ongoing projects. Browser-based progress reports are displayed on a single screen. Status details are based on roll-ups that provide the ability to drill down to the deliverables to take action and ensure quality. Different design cost structures are tracked for new products providing information necessary to make profitable decisions. The capability to communicate requirements and specifications to suppliers worldwide in a secure format over the Internet drives down costs and reduces product development cycle times while protecting proprietary company information and ensuring quality.

"With Aras we roll out in a 'building block' manner matching the order and timing of the processes we automate to our strategic objectives," said Valere Pelletier, Director of Information Technology. "Aras flexibility means we can tailor the solution to fit our needs and still implement much more quickly and cost effectively than the other PLM systems we evaluated during our extensive review."

Aras Innovator TM Version 7 offers web-based business ready solutions based on Microsoft® .NET technology with unmatched flexibility providing customers with the ability to easily modify applications for quick deployments that deliver rapid results at a significantly lower Total Cost of Ownership than conventional PLM systems.

"Mega Bloks is a dynamic and innovative company that delivers products of the highest quality that inspire children of all ages," said Peter Schroer, President of Aras Corporation. "We are pleased to help Mega Bloks continue to extend their new product momentum and achieve profitable growth."

About Mega Bloks®

Mega Bloks creates high quality, fun and educational construction toys that inspire kids and parents to play together. The MEGA BLOKS® system features basic and themed construction toys for boys and girls of all ages. Headquartered in Montreal, Mega Bloks is a global organization employing approximately 1000 people with sales in over 100 countries. For additional information call [514] 333-3339 or visit

About Aras Corporation
Aras Corporation delivers practical, affordable product development software solutions for performance driven manufacturers. Product engineering, quality planning, and program management solutions provide a process-oriented approach to product lifecycle management [PLM] helping companies achieve alignment with customer requirements, ensure new product margins, and shorten development cycles. The underlying Aras Innovator™ application framework is a next generation model-based, service-oriented architecture [SOA] in Microsoft® .NET with unmatched flexibility enabling companies to deploy solutions quickly and adapt easily at a Total Cost of Ownership far lower than conventional enterprise systems. Customers include Rolls-Royce, Freudenberg-NOK, Ingersoll-Rand and ACCO Swingline. Aras is privately held and headquartered in Lawrence, Mass. For additional information call [978] 691-8900 or visit