Imperial Brands faced considerable hurdles with a fragmented product lifecycle system landscape. Siloed teams and disconnected tools hindered collaboration and efficiency across processes. Coping with vast data volumes and global regulations called for a comprehensive PLM overhaul. In this video, David Everson, Senior Manager PLM Process and Systems, Imperial Brands talks about how embracing the Aras PLM platform provided a feature-rich solution to tackle Imperial Brand's collaboration issues and fragmented systems.