Aras, the only resilient platform provider for digital industrial applications, today announced that Marc de Guiran has joined the company as Chief Revenue Officer (CRO). He will own Aras’ go-to-market operations and playbook, drive an industry-leading low customer acquisition cost methodology, and optimize the marketing and sales pipeline creation to fuel Aras’ growth ambitions. Marc takes over this Role from Martin Allemann. Martin joined Aras 2008, built the European presence for Aras and managed global operations. In 2018, he took over the role of CRO. Martin will continue his involvement with Aras as he transitions to a role on the board with a focus on global strategy.

Marc joins Aras with extensive global enterprise sales experience and a strong background as a leader of complex corporate initiatives and projects. He has led multiple international sales acceleration initiatives, including establishing Asset Performance Management, Supply Chain Management businesses, and Cloud businesses with triple digit growth and enabling sales teams to drive cross portfolio solution-based offerings and long-term customer loyalty and development. He has proven to pilot large teams through change by empowerment, fostering team cohesiveness and building unparalleled loyalty.

Prior to Aras, Marc was head of Global Strategic Programs at AVEVA where he led the global sales go-to-market strategy and revenue generating strategic transformation initiatives. He was a key contributor to double-digit growth and two times stock price valuation through innovative new business objectives. Before that, he held a variety of positions where he was a successful sales leader in accelerating company advancement by delivering consistent double-digit growth across international operations.

“I was attracted to Aras because of their disruptive technology, strong vision for the future, and collaborative culture,” said Marc de Guiran, CRO at Aras. “To solve the complex problems that Aras is tackling, everyone must be involved in the solution. Exceptional team collaboration is a quality that I passionately believe is essential to be successful, and it’s one that I see across the entire organization. I am excited to be part of Aras’ leadership team and look forward to building upon their current success and further scale the business.”

“Marc brings word-wide sales experience in engineering software, specifically process industry design, operations and maintenance lifecycle in complex, industrial environments. He has a proven track record of leading successful revenue programs and will play a pivotal role in advancing our go-to-market strategy,” said Peter Schroer, Founder and CEO of Aras. “Marc is an excellent addition and will be a great asset for both sales and executive leadership.”

About Aras
Aras provides a resilient platform for digital industrial applications. Its open, low code technology enables the rapid delivery of flexible, upgradeable solutions for the engineering, manufacturing and maintenance of complex products. Aras’ platform and product lifecycle management applications connect users in all disciplines and functions to critical product data and processes across the lifecycle and throughout the extended supply chain. Airbus, Audi, Denso, GE, GM, Honda, Kawasaki, Microsoft, Mitsubishi, and Nissan are investing in the platform to manage complex change and traceability. Visit to learn more and follow us on Twitter and LinkedIn

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