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Leading Automotive Aftermarket Manufacturer Selects Aras PLM for Project Visibility and Engineering Change Management

Sonnax Industries Chooses Aras Solution for Comprehensive Easy-to-Use Functionality, Incremental Deployment, and Low Total Cost of Ownership

LAWRENCE, MASS. - November 18, 2004 - Aras Corporation, a provider of practical Product Lifecycle Management (PLM) solutions for performance driven manufacturers, today announced that Sonnax Industries, a leading manufacturer of high quality transmission parts for the automotive aftermarket, has selected Aras PLM for real-time project coordination and engineering change management.

"Our most important goal is and has always been customer satisfaction," emphasized Neil Joseph, CEO and founder of Sonnax. "Aras helps Sonnax continuously elevate our commitment to excellence through superior product quality and service and gives us even more time for personal relationships with our customers."

After reviewing several other solutions, Sonnax selected Aras for the comprehensive industry best practice solution functionality, the incremental deployment approach, and the low Total Cost of Ownership which is significantly less than conventional PLM systems.

"Managing the licensing and deployment of enterprise software can be a major headache for an IT organization," indicated Jeff Loewer, vice president of IT at Sonnax. "The Aras model lets us accurately predict our future investment and address evolving functional requirements."

"We look forward to helping Sonnax continue to grow their business and build on their reputation of quality excellence and superior customer service," said Rick Lucier, CEO of Aras Corporation. "Like Sonnax, Aras concentrates on customer satisfaction and quality products, and we see strong alignment in the values of our two companies."

About Sonnax Industries, Inc.
Since 1978, Sonnax Industries has provided quality transmission parts to the automotive aftermarket. Today, Sonnax is an industry leader, designing, producing, and supplying parts and components of the highest quality for automatic transmissions, high performance transmissions, torque converters, and manual clutches. The Sonnax commitment to excellence is based on superior service, product quality, and personal relationships and is demonstrated every day through outstanding customer service. To learn more about Sonnax Industries and the Sonnax products visit

About Aras Corporation
Aras Corporation provides practical, affordable Product Lifecycle Management (PLM) business ready solutions for performance driven manufacturers. Visibility and actionable metrics focus resources on continuous improvement and value-added operations. The underlying Aras Innovator™ application framework is a next generation model-based, service oriented architecture that enables customers to deploy solutions quickly and adapt easily without programming delivering a Total Cost of Ownership far lower than conventional enterprise systems. Customers include CNT, Rolls-Royce, Freudenberg-NOK, and the U.S. Army. Aras is headquartered in Lawrence, Mass. For additional information call [978] 794-7643 or visit